As a Brand Strategist at Custompedia, you will define clear brand positioning, audience logic, messaging, personality, and strategic direction that can guide identity, communication, and growth. You will work in an agency environment where clarity, ownership, relevance, and execution quality matter.
- Lead brand discovery, stakeholder interviews, category research, and competitive analysis.
- Define positioning, value proposition, audience, personality, messaging, and strategic principles.
- Translate research into practical brand frameworks and creative briefs.
- Collaborate with naming, verbal, design, content, and client teams.
- Build and present brand strategy decks with clear rationale.
- Ensure strategy remains usable in real communication and business decisions.
- Strong strategic thinking and research synthesis.
- Excellent presentation and storytelling skills.
- Able to simplify complex business context into clear strategic choices.
- Experience with brand positioning or communication strategy.
- Portfolio or case studies demonstrating brand strategy work.
- Brand Naming & Verbal Identity — Naming or verbal identity experience.
- Brand Strategy Workshops — Workshop facilitation.
- B2B & B2C Brand Experience — Experience across B2B and consumer brands.
- Real Project Exposure — Work on active agency, client, or internal business projects with practical outcomes.
- Cross-Functional Learning — Collaborate with relevant teams and understand how agency work moves from brief to delivery.
- Feedback & Growth — Receive practical feedback to improve craft, judgment, communication, and execution.
- Portfolio & Career Value — Build experience that strengthens your portfolio and professional track record.
- Project-Based Opportunity — Strong freelancers may be considered for recurring projects based on fit and availability.