As a Meta Ads Specialist at Custompedia, you will plan, launch, optimize, and evaluate Meta advertising with disciplined testing, clean tracking, and focus on business outcomes rather than vanity metrics. You will work in an agency environment where clarity, ownership, relevance, and execution quality matter.
- Build campaigns, ad sets, audiences, placements, budgets, and optimization settings in Meta Ads Manager.
- Translate client goals into practical funnel and testing structures.
- Monitor spend, delivery, CTR, CPC, CPL/CPA, conversion, and other agreed KPIs.
- Run structured creative, audience, placement, and offer tests.
- Prepare performance reports with clear actions and next experiments.
- Maintain campaign hygiene, naming, tracking, and change documentation.
- Understanding of Meta Ads Manager and core campaign objectives.
- Comfort with numbers, spreadsheets, and performance analysis.
- Able to explain why performance changed and what to test next.
- Strong attention to budget control and setup accuracy.
- Intern candidates should have coursework, certification, sandbox practice, or personal-project exposure and will work under supervision.
- Meta Pixel & Conversion API — Pixel/CAPI understanding.
- Lead Gen & Ecommerce Campaigns — Lead-generation or ecommerce campaign experience.
- Landing Page & CRO Principles — Landing-page and conversion-rate optimization awareness.
- Real Project Exposure — Work on active agency, client, or internal business projects with practical outcomes.
- Cross-Functional Learning — Collaborate with relevant teams and understand how agency work moves from brief to delivery.
- Feedback & Growth — Receive practical feedback to improve craft, judgment, communication, and execution.
- Portfolio & Career Value — Build experience that strengthens your portfolio and professional track record.
- Paid Internship — Internship roles are paid, with defined scope, supervision, and expectations.