As a Social Media Strategist at Custompedia, you will develop social media strategies that connect brand objectives, audience behavior, platform culture, content direction, and measurable business outcomes. You will work in an agency environment where clarity, ownership, relevance, and execution quality matter.
- Develop channel, content, campaign, and communication strategies for client brands.
- Translate business goals into content pillars, formats, narratives, and platform priorities.
- Use audience insight, trends, competitor signals, and performance data to shape recommendations.
- Brief content, copy, design, creator, and production teams with clear strategic rationale.
- Review performance and turn metrics into actionable recommendations.
- Present strategies and evaluations clearly to internal teams and clients.
- Strong understanding of major social platforms and audience behavior.
- Able to build strategies with clear objectives, KPIs, and content logic.
- Strong analytical thinking and ability to interpret performance data.
- Good presentation, writing, and communication skills.
- Portfolio or case studies showing strategic thinking and content planning.
- Multi-Industry Exposure — Experience across multiple industries.
- Paid Media & Creator Ecosystem — Understanding of paid media, KOL, and creator ecosystems.
- Social Listening & Research Tools — Experience with social listening or research tools.
- Real Project Exposure — Work on active agency, client, or internal business projects with practical outcomes.
- Cross-Functional Learning — Collaborate with relevant teams and understand how agency work moves from brief to delivery.
- Feedback & Growth — Receive practical feedback to improve craft, judgment, communication, and execution.
- Portfolio & Career Value — Build experience that strengthens your portfolio and professional track record.
- Project-Based Opportunity — Strong freelancers may be considered for recurring projects based on fit and availability.