Branding
We build brand identities that people recognise instantly and that stay consistent from the logo to the last social post.
Overview
A brand is more than a logo. It is the promise a business makes and the way that promise looks, sounds and feels at every touchpoint. Our branding work starts with understanding the business, its audience and its competitors, then turns that insight into a clear positioning and a visual system the whole team can use.
Because our team also runs content, social media and activations every day, we design identities that work in real life — on a phone screen, on a banner at an event, and in a creator's video — not just in a presentation deck.
What we deliver
- Brand strategy & positioning
- Naming & tagline
- Logo & visual identity system
- Typography, colour & graphic elements
- Brand guidelines
- Packaging, merchandise & collateral
How we work
- 01
Discover
Workshops and research on the business, audience and competitors.
- 02
Define
Positioning, personality and the key message the brand must own.
- 03
Design
Identity concepts, refined into one complete visual system.
- 04
Deliver
Guidelines and ready-to-use assets for every channel.
FAQ
Can you refresh an existing brand instead of starting over?
Yes. Many projects are refreshes: we keep the equity your audience already recognises and fix what no longer fits the business.
What do we receive at the end of a branding project?
A brand guideline plus the source files for your logo, colours, typography and key templates, so your team and partners can apply the brand consistently.
Do you work with brands across Indonesia?
Yes. We work with brands all over Indonesia and have run projects in Bandung, Yogyakarta, Solo, Semarang, Surabaya, Malang, Palembang, Medan, Batam, Balikpapan, and Samarinda. Our headquarters is in Central Java.
