As a Content Strategist at Custompedia, you will shape content systems that give brands a clear point of view, consistent narrative, relevant topics, and measurable purpose across channels. You will work in an agency environment where clarity, ownership, relevance, and execution quality matter.
- Develop content pillars, themes, formats, series, and editorial direction.
- Turn brand strategy and campaign objectives into content frameworks and briefs.
- Research audience needs, category conversations, competitors, and emerging topics.
- Guide writers, designers, creators, and production teams on message and storytelling.
- Review content quality and consistency before client delivery or publication.
- Evaluate content performance and evolve the strategy based on evidence.
- Strong strategic writing and editorial thinking.
- Able to connect brand, audience, platform, and business goals.
- Good research habits and curiosity about culture and consumer behavior.
- Strong briefing and feedback skills.
- Portfolio showing content planning, campaigns, or editorial systems.
- SEO & Long-Form Strategy — SEO or long-form content strategy experience.
- Content IP & Series Building — Experience building recurring content IP or series.
- Paid Content & Creator Strategy — Basic understanding of paid content and creator strategy.
- Real Project Exposure — Work on active agency, client, or internal business projects with practical outcomes.
- Cross-Functional Learning — Collaborate with relevant teams and understand how agency work moves from brief to delivery.
- Feedback & Growth — Receive practical feedback to improve craft, judgment, communication, and execution.
- Portfolio & Career Value — Build experience that strengthens your portfolio and professional track record.
- Project-Based Opportunity — Strong freelancers may be considered for recurring projects based on fit and availability.