Content Creation
Dji Sam Soe
Bringing online audiences to life through physically designed spaces and immersive pop-up experiences for Dji Sam Soe.
Year : 2024
Industry : Tobaco Industry
Dji Sam Soe sought a high-impact interactive branding showcase that seamlessly integrated physical activations with modern digital storytelling.
Objectives
The team designed structured exhibit booths, coordinated audio-visual installations, and implemented interactive scan points.
- Create high-impact interactive design zones inside the exhibit space
- Drive local media visits and brand ambassador activations
- Collect user interaction data through scanning mechanics
Approach
We coordinated the architecture of the pop-up, set up real-time projection mapping, and managed live visitor experiences over a 3-day event.
Result
99% Physical venue visitors
0 Scan participation rate
10/10 UGC social posts generated
