Brand Activation
Gofood Indonesia
Structuring high-retention digital ad creatives and activations to drive platform order frequency.
Year : 2024
Industry : FnB Industry
Gofood Indonesia needed a creative and memorable brand activation campaign to connect with food lovers and scale order volume on food deliveries.
Objectives
We aimed to construct dynamic media funnels, isolating high-value custom audiences and reducing overall acquisition friction.
- Scale daily ad spend by 300% without loss of conversion rate
- Establish a full-funnel custom audience structure
- Deploy structured A/B creative testing models
Approach
We designed dynamic creative assets, structured Google Performance Max and Meta campaigns, and calibrated optimization parameters daily.
Result
1,000+ Average Return on Ad Spend (ROAS)
11x Growth in weekly catalog sales
0% Decrease in CPA compared to Q1 baseline
