Content Creation
Gojek Indonesia
Developing comprehensive brand assets and digital content to celebrate on-demand mobility across feeds.
Year : 2024
Industry : Transport Industry
Gojek Indonesia sought a high-impact branding campaign that celebrated local drivers and built emotional connection with on-demand service users.
Objectives
We developed a fresh visual language with strong contrast, dynamic layout compositions, and a streamlined content structure. Product storytelling was redesigned to be simpler and more impactful.
- Enhance online presence through responsive, visually engaging website design
- Create a cohesive design language for marketing materials and social media
- Increase brand recognition and engagement across digital channels
Approach
The project started with in-depth market research and competitor analysis to understand audience preferences and industry trends. Our team created mood boards, color palettes, typography, and brand guidelines that reflected the brands vibrant urban personality.
Result
77 Boost in daily active users
3x Increase in completed sign-ups
100% Faster mobile navigation
