Brand Activation
Gopay
Elevating mobile payment adoption through targeted promotional visuals and high-converting campaign sets.
Year : 2025
Industry : Finance Industry
Gopay wanted to design highly relatable and engaging campaign concepts that drove everyday payment transactions among diverse target demographics.
Objectives
We wanted to establish a unified style guide that would make the branding adaptable for physical and web spaces.
- Design a modular design system with over 200 components
- Facilitate visual alignment across 4 internal departments
- Rebrand and build a unified design tokens dictionary
Approach
We ran internal brand interviews and alignment workshops to build a scalable, modern style guide, launching it via a dedicated documentation portal.
Result
88% Component UI consistency
12x Saved in engineering design handoffs
0 User feedback on brand transition
