Social Media Management
Goto Indonesia
Creating unified brand campaigns and digital assets designed to scale GoTo's ecosystem integration.
Year : 2026
Industry : Transport Industry
GoTo Indonesia needed to streamline user journeys and launch an integrated marketing push to promote synergy between its core services.
Objectives
The main focus was selecting aligned content creators and preparing targeted video formats to maximize social sharing metrics.
- Secure collaborations with top 10 relevant lifestyle influencers
- Develop high-engagement interactive format structures
- Direct creative campaigns to maximize brand mentions
Approach
We established a centralized KOL portal, ensuring brand values were clearly communicated while giving creators the freedom to design authentic stories.
Result
42 Higher influencer response rate
50+ Cumulative campaign impressions
100% Growth in brand search volume
